Its a memory corruption vulnerability that allows execution of arbitrary code.
The exploit code that I have seen uses JavaScript, and essentially if a page containing that code is opened in a vulnerable browser, the payload will execute. This is similar to all of the other browser based exploits out there.
Any method that results in the malicious web content being viewed in a vulnerable browser will trigger the exploit, so you could entice the victim to visit a malicious site, include it in a banner add, include the code via cross site scripting attacks, hack a site and modify the hosted website to load a frame with the malicious code, etc, etc.



