yeppers! companies are built on data mining. the information exchange industry is _huge_ when it comes to buying and selling _your_ personal information. marketing and information companies typically collect data on _you_ from your activities online using several different methods. data mining cookies is a good example. several businesses, credit agencies (such as Equifax) and federal government agencies (CSIS, FBI, CIA for example) buy this data from these mining companies to build personal profiles and profit from your activities surreptitiously.
more on the topic here: CNBC Special: Big Brother, Big Business - CNBC TV- msnbc.com
it's definitely worth a watch.



